A quick look inside Google Empire at 2011

A quick look inside Google Empire at 2011

 

Google Reports Q4 2011 Earnings, $10.58 Billion in Revenue; 90M Google+ Users

Google-owned sites generated revenues of $7.29 billion (69 percent of total revenues), a 29 percent increase over Q4 2010 revenues of $5.67 billion.

Google Network Revenues

Google's partner sites generated revenues, through AdSense programs, of $2.88 billion (27 percent of total revenues), a 15 percent increase from Q4 2010 network revenues of $2.5 billion.

International Revenues

Revenues from outside of the United States totaled $5.6 billion, (53 percent of total revenues) compared to 55 percent in Q3 2011 and 52 percent in Q4 2010.

U.K. revenues totaled $1.06 billion (10 percent of revenues), compared to 10 percent in Q4 2010.

Paid Clicks

A paid click, which includes clicks related to ads served on Google sites and the sites of Google's AdSense partners, increased about 34 percent over Q4 2010 and 17 percent over the Q3 2011.

Cost-Per-Click

Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of Google AdSense partners, decreased approximately 8 percent over Q4 2010 and decreased about 8 percent over Q3 2011.

Cash

As of Dec. 31, 2011, cash, cash equivalents, and marketable securities were $44.6 billion.

Employees

Worldwide, Google employed 32,467 full-time employees as of Dec. 31, 2011, up from 31,353 full-time employees as of Sept. 30, 2011

Read more