Nov 11, 2010

Adsense Lesson 6 the tools you will need to make your Adsense business a success

Adsense Lesson 6 the tools you will need to make your Adsense business a success
Do you remember in the beginning of this course when I said that Adsense wants you to be successful with their program?

Well it's true! They have provided you with most of the tools you will need to make your Adsense business a success.

Tools like reports that you can use to track the performance of your ads. You will find all of the stats from your campaigns under the reports tab inside your Adsense account. There you will be able to learn things like the total number of clicks and impressions for all of your ad units\blocks. You will also be able to view your effective CPM (cost per thousand impressions).

Let me take a minute to clarify CTR's and CPM's for you.

The CTR (click through rate) for Adsense is the total number of clicks that you receive for your ad units\blocks. It's broken down by individual ad units. The number of clicks is then divided by the total number impressions for that unit to return your CTR. The higher your CTR's the more revenue for you.

The CPM (cost per 1000 impressions) effective CPM is calculated by dividing your earnings by the total number of page impressions that you receive, and then multiplying the final figure by 1000. Be careful not to confuse your effective CPM with your earnings. Effective CPM is generally used for testing various channels to find out which ones are performing the best. If you need to know more about CTR's and CPM's login to your account and check out the help files.

The reports can be displayed several different ways. You can view them by the day, week, month or since your last pay check. You can also search for a specific date range. You can customize the reports for advanced performance and tracking by setting up different channels for more in depth results. For instance you can set up channels to test one page against another, one ad format verses another, keywords, or even whole websites to see which one performs the best. There are so many options available with channels that we can't go into them all, but I'm sure you get the idea!

You can also download your reports in CSV format (comma separated values format) for better record keeping. Plus get your reports emailed to you automatically so you don't have to login.

Adsense usually updates the stats every hour, so you can be pretty sure that you are getting up to date reports. 

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